The “Why”


I was recently introduced to the Golden Circle by Simon Sinek. Simon Sinek is a author, speaker and consultant that has taken companies to the next level, consulted with the military and is the author of “Start With Why, How Great Leaders Inspire Everyone to Take Action”  I’ve attached one of his TED talks to give this a little more background.

I was amazed on how simple the concept was.  Answering the “Why” first then the how and the what, what a crazy way of thinking, but it works.

Today we had a new staff orientation.  In their training they learned the “what”, our food is awesome and our service is superior.  They learned the “how”, dedication to high standards every day and making sure the customer is taken care of.  But the thing they didn’t learn in training was the “why”, we are committed to making our restaurants a place people in the community can call their own.  Most people would assume the “why” is to make money, but that’s now “why” we do this, it’s bigger than that.

I thought about how that can be brought into biblical context.  The “what” is Jesus himself.  The “how” is that he was born of a virgin, lead a sinless life and died on the cross.  Three days later he had risen from the grave and for forty days he showed himself to all sorts of people before ascending to heaven to set on the right arm of God.  Then we get to the “why” and I think that’s were start to lose some people.

“He himself bore our sins” in his body on the cross, so that we might die to sins and live for righteousness; “by his wounds you have been healed.” 1 Peter 2:24 sums it up pretty well.  Jesus died for our sins so we might be washed clean by his blood.  Jesus gave us the gift of freedom and built a bridge to our father in heaven.


Rick Warren says it pretty well.  “No matter what you’ve done, who you’ve hurt, or how you’ve been treated, that’s how much God loves you right now. He loves you enough to send his Son so he can have a relationship with you.”  Pretty powerful stuff.  I like the way Warren says it doesn’t matter, none of the things in your past matter because God loves you “right now.”

“The Christian does not think God will love us because we are good, but that God will make us good because He loves us.”
― C.S. Lewis.  I think about what Lewis said there, God will make us good.  That’s the how, he sent Jesus to fill in that gap, to build that bridge, to reconnect us to God.  The why is covered in the last part of the quote, because he loves us.


If we look at our relationship with God in reverse.  Start with the “why”, because he loves us.  We except that and we know that in our heart then the how and what become a great blessing to us.

In Sinek’s TED talk he says that most people think the “why” is profit but goes on to say that profit is a result.  To me the profit is “grace” , it’s a result of why.  When you except that “why” then the result will be “grace”.

In conclusion, I find it difficult at times to incorporate my religious views into my business.  I find in comforting when I can take a business lesson and convert it into something spiritual.  Every Sunday I go to church taking in the “why” and excepting it.  And I love the result from that “why”, grace.  Bringing that into my Monday to Saturday has been a big step in my faith.  Being a business owner can be a struggle but I count my blessings and know that I have the grace of God and get all the benefits of being a follower of Christ.


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